Rema & Lagbaja to Jointly Perform at 8th AMVCA powered by Pepsi

Pepsi Nigeria, a leading soft drink brand, has announced that legendary Afrobeat artiste, Lagbaja, and popular singer and rapper, Rema, will bring their Confam Gbedu experience to life at the 8th Africa Magic Viewer’s Choice Awards (AMVCA) for a first-of-its-kind joint performance.

Pepsi announced in a statement released in Lagos on Friday that the star artists will perform live at the awards show, which will take place on May 14, 2022.

Segun Ogunleye, General Manager, Marketing, Seven-Up Bottling Company, expressed his delight at Pepsi’s participation in the AMVCA, which he described as an extension of the brand’s passion point, adding that Pepsi is passionate about promoting Nigerian pop culture by creating memorable and unforgettable experiences.

“The AMVCA honors exceptional achievements in the continent’s film industry.”

For our part, we see the collaboration with the AMVCA as an opportunity to honor our outstanding entertainers by providing our customers and the viewing public with an experience to remember.

“We are thrilled to announce that Afrobeat legend Lagbaja and Pepsi Ambassador Rema will headline the inaugural Confam Gbedu musical concert.” We believe that by using music to connect with generations from the past, present, and future, Pepsi’s position as the refreshment of choice will be further cemented.

“The performance will add a new and distinct dynamic to the AMVCAs,” Ogunleye said.

Rema and Lagbaja to Perform Together at the 8th AMVCA as Pepsi Floats Confam Gbedu

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Lagbaja, a singer, songwriter, saxophone wizard, and performer, is well-known for his use of masks on stage.

He was at the pinnacle of his powers in the 1990s and early 2000s, when he sold out concerts across the country.

Even now, he continues to give classic performances all over the world.

Rema, who was named a Pepsi brand ambassador in September, is a singer and rapper who rose to prominence with the release of “Iron Man,” which made Barack Obama’s 2019 summer playlist.

Rema is well-known for his distinctive style of music known as Afrorave, a subgenre of Afrobeat with Arabian and Indian musical influences.

He is one of the country’s most popular artists, with his fans referring to themselves as Ravers.

Rema and Lagbaja to Perform Together at the 8th AMVCA as Pepsi Floats Confam Gbedu

Pepsi also announced that the winner of the Best Soundtrack Category will receive a N1 million cash prize as a way of supporting not only musical artists, but also sound professionals in the film industry.

The soft drink behemoth will also be showcasing its wares at the Fashion Show event, which will take place on the second day of the eight-day film festival.

It also stated that it will be on hand to provide premium refreshment throughout the AMVCA’s schedule of events.